Software engineer, indie builder, and business operator.
I build software, grow businesses, and write about what I learn along the way.
Started as a mobile developer — built a lot of apps, personal and client-facing. One of my own projects hit hundreds of thousands of downloads and ranked top 10 in its category. For clients, I built iOS apps from scratch for startups in Saudi Arabia and Egypt — real estate, food delivery, e-commerce, and more.
Shifted from writing code to building software in a broader sense — working directly with clients, writing proposals, coordinating developers, managing delivery. Shipped over 60 projects across Egypt, Saudi Arabia, Kuwait, and the UAE. Along the way, SEO, servers, and growth strategy became part of my toolkit — not by plan, but by necessity.
I'm an indie developer at heart. I love building small, useful products — shipping them, finding users, growing organically. Especially drawn to health & wellness apps and tools for Arabic-speaking users. This blog is where I think out loud about all of it.